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Strategic Marketing Tuesdays | 6:20PM - 9:35PM This course enables students to develop the skills necessary to make intelligent strategic marketing decisions for an organization. The course focuses on the many areas within a marketing plan. At a broad level, a marketing plan combines the overall analysis, decisions, and implementation tactics to form a marketing “blue print” for an organization to use. At a more specific level, it is necessary to have a foundation in sound strategic planning, research, and problem solving to address the various components within a marketing plan. Students will develop these skills through assigned readings, case-based analysis, class discussions, and a marketing simulation program.
Financial Management Wednesdays | 6:20PM - 9:35PMThis course emphasizes the application of financial theory by giving the student a framework for analyzing and recommending alternative solutions to business financial problems. Special emphasis will be on financial decision-making for a business. The course combines application to real life cases with theoretical concepts.
Organizational Behavior & Leadership Thursdays | 6:20 PM - 9:35PM This course provides students with a fundamental understanding of the basic functional areas of management, organizational behavior, and strategic decision making from a manager’s point-of-view. The course helps students develop the skills to analyze and address management / leadership challenges and opportunities, and the knowledge to create a sustainable organization with world-class performance.
Services Marketing Thursdays | 6:20 PM - 9:35PM This course concentrates on service industries and on addressing the distinct needs and challenges of managing services and delivering quality service to customers. The primary theme of the course is that service organizations require a distinctive approach to marketing strategy – both in its development and execution. The course will build on ideas from other marketing courses and then extend these ideas to make them specifically applicable to service industry settings.